“All You Need to Know is That We Make it Happen” – Al Wood

No detail overlooked. Every moment savoured. No matter your destination, we’ll be part of your journey. We lead our industry in destination management.

From our HQ in Cape Town, Pure Local offers premium concierge & lifestyle management services. We provide an authentic, entirely bespoke service that ensures you are living your best life, whether you’re experiencing South Africa or Europe.

The world is our playground, so we invite you to come out and play.

Pure Local Cape Town

cape town concierge services

Pure Local Concierge

Our exclusive partnerships and insider’s know-how allow us to deliver the finest…
VIEW MORE

Pure Local Events

Pure Local Events

We love going the extra mile to make your event that much…
View More

Pure Local Safaris

Elephant

Pure Local Safaris

Get up and get out there! South Africa is nothing if not…
VIEW MORE

# Get Social with Pure Local #

Testimonials

Al is without a doubt one of the most knowledgeable and connected people in Cape Town. If you want to see the very best of what Cape Town has to offer at extremely fair prices, she is your girl! 🙂 It does not hurt she is one of the friendliest and funniest people I have ever met either. Enjoy!

Svante from Stockholm

Al was an absolute star with my Airbnb. I never had to lift a finger. Her team would ensure the apartment was always beautifully presented for guests. She would also take care of any issues be it purchasing linen, maintenance, or dealing with difficult guests! 10/10 would recommend.

Andrew

“I was absolutely amazed by Al’s work ethic and her ability to build and strengthen the relationships we had. Most of our clients, especially the biggest ones, decided to remain with our company purely based on Al’s excellent work ethic, reliability and accuracy of executing complex deals.”

Eugene

Al is thorough with her work, is knowledgeable, and goes well beyond what one expects. She is clearly passionate about helping others.

Nicole

Over 10 years ago I came to Cape Town for the first Time. Al Wood showed me the City and I fell in love with it.
Since then I try to come back as often as possible.
Thank you for that.

Kon from Cologne

In 2013 I came to CT for the first time and I directly felt in love with the city. Thanks to Al it has almost become like a second home town to me.
Al made sure I would never feel like a random tourist, she made sure I would go to the local places and avoid tourist traps. Whether it was restaurants, bars , hotels, apartments, vineyards or shops she would instantly know what my taste was and make sure I will get there without any hustle.
I am already looking forward to the new local spots Al will show me for my next trip to CT.

Marc from Germany

Al is a super nice woman and takes care of her clients. During my whole stay I was in contact with her. You realize that she really loves her job because she knows so many special places and she was available all the time. You feel more as a friend, than a client, that’s what makes fun. Don’t go to CT without calling Al!! Thank you for the great experience!

Daniel

What a trip! We gave Al at Pure Local a very challenging project to produce a full itinerary for a short 7-day stay in and around Cape Town and she very much delivered! We visited some of the best restaurants, beaches, sights and experiences the Cape has to offer! She organized transport, car hire, hotels, bike hire and always presented several options for each key item with her own input on each which was invaluable. We will be recommending Pure Local to all our friends.

Jeremy from London

Just want to Thank Al wood from Pure Local, arranging my daughter Stelbe’s engagement at
Quine Rock Wines in Stellenbosch.

She arranged everything from beginning to start, came up with brillliant ideas, from lovely Cakes
to flowers and the most fantastic photographer and Venue. On each request via whatsup she replied and kept
me up to date till the last moment, and was still arranging a wedding at the same time. She became
like a friend or someone I knew for years.

I can highly recommend Al Wood from Pure Local and will definetely refer lots of my clients and friends to her
and a stunning Company.

Dee from Pretoria

Pure Local made our South African holiday care free & seamless. I’m well travelled but had never been in South Africa. Being a high season holiday, all Cape Town and Plettenberg must-go’s where very difficult to still book and so our options became very limited. With the help of Pure Local all these cares fell away and it felt like we had a perfectly planned out holiday where everything fell into place. I sincerely recommend the service.

Vincent from Amsterdam

Pure Local & Al helped us have the best stay in Cape Town and the region from booking the best restaurants, giving us a curated selection of hotels to advising to advising on the best events to get to. She was of amazing help and made or stay truly unique and feeling like real locals.

Lorenzo from Milan

Al made my first stay in Cape Town perfect! She’s super kind and has a natural way of helping others. Whether it’s restaurants, activities, concerts or anything else you might be interested in in Cape Town, Al knows what’s best. Would definitely recommend to contact Al if you’re staying in Cape Town!

Clem from Amsterdam

Al, thank you so much for all your help. You’re an absolute super star. The food, vibe and service were all amazing. Fab Fab Fab night.

Colleen from London

Ali you are the best. Thank you so so so so so so much for everything you helped us with last night. It was SUCH success thank you so much for organising a great eve. Was beyond special for us.

Jackie from Cape Town