Al Wood

Al Wood

Hi, I’m Al.

I’m from Cape Town, born and bred. I’m half-Italian and spent many summers wandering around Europe and have travelled extensively all over the globe.

In my previous life, I worked as commercial lawyer. My days in court taught me to think on my feet and focus on solving problems, but after connecting with my deep spiritual practice of yoga and mindfulness, I discovered my truth – helping people in any way I can.

For more than 15 years, people who know me have called me a fixer for the way I approach solving problems. My experience travelling and patient familiarity with different cultures and languages has also given me unique insight into how people interact.

That insight became a passion, which I turned into a business, and Pure Local was born. I soon discovered that living your passion is the only way to really live.

Aside from that, I love interior design, a glass of bubbly and discovering new unexplored parts of my city during the small hours. I have a suspicion that my zest for life and helping others comes from my mother’s Italian side, but many people call me Cape Town’s go-to girl.

Connecting people and places is what I do, and I do what I love because it makes me happy.

With me you’ll avoid the crowds, skip the queues and get the best seats. I understand the 5-star lifestyle and have an eye for the finer details which means that I know how to connect my clients to a purely local experience.