Pure Local is Cape Town’s premium Luxury Concierge and Events management agency. We believe in the power of travel to transform, enrich and expand people into the fullest and most conscious versions of themselves. We believe every trip has the potential to be transformative.
Our mission is to help people experience a profound connection with every place they visit; beyond the surface-level tourist traps that most travellers get stuck in.
We believe in the magic of a purely local experience to open the doors of perception and inspire people to pursue the incredible joy life has to offer, as well as motivating them to pass this joy onto others along the journey, ultimately creating a better world.
Meet the Team
Cape Town is world-renowned for its myriad of white beaches, azure waters and incredible beauty. Combine this with the continent’s best luxury hotels, wine farms and game-viewing opportunities and you’ve got a match made in destination heaven.
From the winelands of Stellenbosch and wildlife of Spier to the culinary delights of the city’s most exquisite eateries and the glowing nightlife of a city in love, Cape Town really does have it all. And with the help of a Pure Local, you’re sure to get the most out of every experience.
We believe in creating a better world. Besides carefully considering the effect our activities have on our environment, Pure Local works with NGOs across the country to effect positive change through beach clean-ups, community fundraising and charity initiatives.
Together, we’re doing our bit to improve our local environment, save water and, ultimately, save ourselves. We believe sustainable living is no longer optional but the only viable path if we’re going to remain on this planet.
As a result, we engage in a concerted effort to make environmentally and socially kind choices whenever possible, with special attention to protecting our precious marine life. After all, they’re locals too.
Thanks to the legal background of Pure Local’s founder, Al Wood, we also enjoy empowering others who have been let down or under-served by the justice system.
If you’d like to contribute, donate or be part of our initiatives, find out more here. We could always use another hand.